Business Income Model
This model is a suggestion that you may apply as it fits your individual circumstances.
Paw Prints charges a location photography fee to participate in an event sponsored by a for-profit business. That fee is currently $125.
To defray that fee and ramp up participation, use the month before your event to sell photo sitting appointments to your clients for $10. Space the sittings 30 minutes apart. Paw Prints will provide an event flyer for publicity upon request. Here’s an example: 
Most businesses are able to secure 10-20 scheduled appointments before the actual event. Most people scheduled for a sitting will show up but some won’t. Usually there is plenty of open time in the schedule for walk-ins.
Sweeten the deal for your clients by offering a discount on your business’s sales or services related to event day. For example, if your shop sells dog costumes, offer a discount on costumes purchased that day. Or if your shop does dog grooming, offer a discount on grooming that’s followed by a photo sitting.
Here are some ideas for your portrait day:
- Spring Fling Portraits, with a spring costume contest
- Summer Dog Days Portraits, with a patriotic theme as well as kid-and-dog games
- Happy Howl-a-ween Portraits, with a costume contest
- Holiday Portraits, for individuals or family and pet groups
Paw Prints will sweeten the deal for your customers by offering additional prints at a discount and free web versions for clients providing an email address.
Paw Prints offers a wide range of photo products, including standard prints, CDs, and many types of art prints. See our Products page for examples.
The finished prints and CDs are delivered within one week to your company location for client pick up. This gives you another contact and sales opportunity.
Keep the post-event sales momentum going by using some of the sitting fees you collected to buy simple but handsome matted frames for 8x10 prints. Paw Prints will provide a free 8x10 print from your clients’ selections for each frame you hang in your public areas.
Customers love having their best friend featured at your business location! They tell their friends and make any excuse to visit your location and swell with pride over their pet. Display photos also make repeating a photography event a snap. Past customers are already sold on the service, and others ask when they’ll get the chance for a photo sitting.
With this simple model, you make money, Paw Prints makes money, and our clients are delighted. Give it a try!